Audio in-stream advertising

Video in-stream advertising

Context

With declining audiences on their traditional supports, the media (radio, TV and press) are shifting an increasing portion of their production onto their Internet sites. While the text content of these sites is today well visible on search engines and already generates revenue through visual advertising (banners), the audio and video content of these sites is in an exactly opposite situation: search engine visibility is low and, with a few rare exceptions, no income is generated. And this despite the predilection of modern audiences, increasingly accustomed to sound and image backing for the information they consume, for this type of file. This tells us just how much earning capacity the media are losing by failing to cash in on this space.

Metachannel provides the media with an immediate solution to this problem.

The Metachannel solution

Metachannel’s integrated OpenMedia approach spectacularly increases the visibility of medias’ audio and video files on search engines (Google, Yahoo and MSN in particular), and makes them income-generating by adding advertising.

This increased visibility is obtained using classification and indexing techniques developed by Metachannel especially for audio and video files.

In order to generate income, Metachannel has developed and integrated a series of technologies which permit dynamic insertion of advertising whenever a file is downloaded or listened to. This advertising, in the form of audio or video spots, is generally positioned at the start («pre-roll») or end («post-roll») of the consulted files. The operation is carried out instantaneously, with no delay perceptible to the user.

Finally, an objective analysis of the audience of this audio and video content is proposed to the media, based on real time statistical measurements.

Benefits

OpenMedia’s strength lies in its ability to impact visibility and income-generation jointly, expanding visibility so as to powerfully leverage income-earning capacity. Greater visibility means more visits, which mechanically means more income for the media.

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